http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html

Sheena Iyengar: How to make choosing easier

Make chooses is the hardest this for a center brain person, and low and behold I am a center brain person. So I choose to check and see if TED.com had any help for a rising film producer who is shopping for scripts to produce. And I found “Sheena Lyengar: How to make choosing easier.”

This video lesson was very in-lighting for me, on how as a business owner to help my customers to make easier decisions. It also helped me to understand how I can make choosing easier for my self. Sheena talked about how to layout the choices for people and that helped me to understand how to look at my choices, so that I can make them easier for myself. 

In the video she stated that Aldi has better sales because of the few choices they give us. I would have to disagree with that, Aldi has better sales and is 9^th in the country because of the current economic state of the US. They are 30% cheaper then other grocers’, that’s way they have better sales.

Some things in our society do better with more choices. Like cable and sat TV. I know that Sheena says less is better, but does anyone really have air TV any more. The more channels they offer the more channels we get.

But as for video productions I feel it’s true the fellow options I give my customers the better business will be. So Holy Ghost Production will offer digital media only to start. This will give customers two choices 720 or 1080 HD. After this our next step is to offer 4K video then we will move to film 16mm and 35mm but that will only be for feature films. Commercials, PSA, music videos and Promo reels will all be done digital.  Hope I haven’t give people to many choices wouldn’t want to make things hard for anyone.